Six Things to Know Before Starting an eCommerce Website

Let’s look at a few things every aspiring eCommerce entrepreneur should know when launching a new online store:

Simple User-Interface (Website) Design: A website’s look and feel is the first impression a customer gets of an online business. Neon signs in the window of a brick-and-mortar store might attract customers, but a flashy website design with all the latest bells and whistles meant to impress visitors may not...Click

Market Research and Target Audience: Before launching an eCommerce website, get to know your competition and target audience. Competition for a local business may be limited to other stores in the same neighborhood, while competition for an online store can be worldwide...Click

Business Model: B2B and Retail: Business-to-business (B2B) is the sale of goods, services or information to businesses instead of consumers...Click

Website Marketing: It’s surprising that some people still believe the myth that, “if they create a website, people will automatically find it.” This worked in the 1989 fantasy sports movie “Field of Dreams” when a farmer heard the words, “If you build it, he will come.” And, it works to some extent for brick-and-mortar stores in attracting the attention of passersby on their way to somewhere else...Click

Online Inventory Management: Just like traditional businesses, eCommerce businesses need to keep track of inventory for the products displayed for sale on a website. Using an automatic inventory system keeps product information and availability up-to-date 24/7...Click

Customer Service: It’s nearly impossible to ignore a customer when face-to-face in a brick-and-mortar store, but easier when the only contact is via phone or email...Click
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